The moment someone shares an anecdote, my brain is already casting it, scoring it, cutting it into scenes. That instinct is what I've spent a decade turning into a craft - and into a body of work that spans 1,000+ multimedia pieces across Instagram and YouTube, brand campaigns for Amazon Prime Video, Hershey's India, Cadbury Dairy Milk Silk, and more, and formats we made up as we went.

Call me a Creative Director or Chief Curator or just a Writer — the designations have melted into one another. My job has always been to find a story, a human-first story, the human moment inside the scroll and make it work commercially.

I'm currently the Creative Director (Social Media) at Terribly Tiny Tales — a storytelling platform with an organic following of 5 million+ that grew up alongside me, or maybe I grew up alongside it. I've spent a decade on the same internet as everyone else; doom-scrolling, eye-rolling, occasionally crying at a reel. I love social media enough to make things for it, and hate it enough to make things that are actually worth stopping for.

You won't find a section dedicated to my education here — that's a story for another time. But long story, short(est): I completed my Bachelor of Technology in Electronics & Communication from a Government Women's Engineering College, Ajmer. Yes, really.