Butterflies - a YouTube Mini-Series

Butterflies is an original IP created by Terribly Tiny Tales - A Valentine's anthology series that ran across 5 seasons and 19 episodes. Stories about the exact moment someone feels that unmistakable flutter, told across different couples and ages.
I wrote 6 episodes, ran the Instagram campaign, and produced the final season.
The series ran as a branded IP in partnership with Cadbury Dairy Milk, Cornetto, and Hershey's Kisses - with each brand woven into the narrative as an enabler of the moment, never an interruption of it.
For all seasons, I was also the on-set creative. In a world where writers rarely cross the threshold onto set, it was a deliberate choice to ensure the story on screen stayed true to the story on the page. For the fifth and final season, I stepped up as Creative Producer, overseeing the series from concept to screen.

Created With: Sharanya Rajgopal (Showrunner), Shameen Khatri (Art Director), Tanvi Deshpande (Art Director)