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Digital Video Commercials | YouTube

Project type

DVC

Agency

Bandstand Collective

Date

2019

Brands

Candere by Kalyan Jewellers | Sugar Cosmetics

Role

Copywriting

A brief but deliberate foray into digital ad writing in my early years - two briefs, each with a specific moment to capture. For Candere Jewellery, a Women's Day campaign built around the emotional resonance of the occasion. For Sugar Cosmetics, ad copy for the launch of a new foundation range.